Understanding statistics

The statistics view shows how your ads perform in the selected period. It helps you see whether ads are being viewed, saved and enquired about.

Currently specific to Kleinanzeigen.de

The statistics currently show metrics from Kleinanzeigen.de. Ads and data from other platforms such as Flinkanzeigen are not included in this analysis at the moment.

Select a period and use the metrics to assess how your ads are performing.

Select a period

1. Open Statistiken (Statistics).

2. Select the period you want.

3. In the calendar, check which days have data.

4. Read the overview cards first.

5. Then compare the development in the trend chart.

Key metrics

• Gesamt Aufrufe (Total views): How often your ads were viewed.
• Gesamt Nachrichten (Total messages): How many direct enquiries came in.
• Gesamt Favoriten (Total favorites): How often ads were saved.
• Aktive Anzeigen (Active ads): How large your active ad inventory was in the period.
• Follower and profile values: Indications of how your seller profile is perceived.

These values refer to your connected Kleinanzeigen.de account.

Read trends

The trend chart shows the development over several days. You can show or hide individual curves, for example views, messages, favorites, ads or followers.

Examples:

• Many views, but few messages: check price, description or images.
• Few views: check category, title, publication time or ad status.
• Many favorites, but no messages: check price negotiation or a clearer description.
• Sharp drop: check whether ads were paused, deleted or are no longer current.

Metrics support your decisions

Statistics do not replace the quality check of individual ads. But they show you where a closer look is worthwhile.

Reload data

In the calendar you can select individual days and have them reloaded. Use this when data is missing or when you want to pull in current values after a major change.

If no data is visible yet

Statistics do not always appear immediately. They are collected regularly. If you have only just started, wait until data is available for your ads.

PDF report

If the report is available for your account, you can create a PDF report from the statistics. It is mainly intended for evaluations, customer reports or internal meetings.